LIFESTYLE BRANDS

CREATIVE DIRECTION

Trend research, implementation and placement of graphics, apparel design-sportswear-outerwear-leather-performance/accessory/soft goods/hard goods design/final multimedia presentations for each season/Movies/licensee style guides/marketing tools/branding/identity/print and typography.

Creative direction:

100+ Creative Directions for GMC, Black Label, Garage, 1903 & HD Moto.
250+ Collection Guides for Men & Women
1000+ Graphics, Prints, Patterns & Logos

LIVEWIRE PROJECT

SENIOR ART DIRECTOR

2001 - CURRENT

•Harley Davidson-Senior Designer–Head Creative Design
Department (Fashion),2001-2021

H-D MOTO PROJECT

SENIOR ART DIRECTOR

CURRENT

I have the continuing opportunity to help develop an innovative sleek line in collaboration with corporate to produce a high-end product for U.S., Asia, and European markets.

Roughly 200 Graphic and applications rendered for production.

1903 PROJECT

SENIOR ART DIRECTOR

CURRENT.

I have the continuing opportunity to help develop an innovative vintage line in collaboration with a consulting team to produce a high-end product for the U.S., Asia, and European markets.

Roughly over 300 Graphics and silhouette rendered designs.

FACTORY TEAM

SENIOR ART DIRECTOR

CURRENT

Besides color blocking, stripes, patching and variations of company colors, the goal was to always work closely with the team members and designers from Bates leathers to create something that is inspiring and that would resonate to the pit crew, riders and the fans above to feel the very best on race day. Using innovative styling cues, color pops with comfort and new innovations that would stand out to the camera and to the race world.

GARAGE PROJECT

SENIOR ART DIRECTOR

I have the continuing opportunity to help develop an innovative vintage line in collaboration with a consulting team to produce a high-end product for the U.S., Asia, and European markets.

Roughly over 300 Graphics and silhouette rendered designs.