Creative direction:
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100+ Creative Directions for GMC, Black Label, Garage, 1903 & HD Moto.
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250+ Collection Guides for Men & Women
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1000+ Graphics, Prints, Patterns & Logos
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Creative direction:
​​
-
100+ Creative Directions for GMC, Black Label, Garage, 1903 & HD Moto.
-
250+ Collection Guides for Men & Women
-
1000+ Graphics, Prints, Patterns & Logos
​
I have created many label campaigns for various Branding and sub-branding projects for Motorclothes, Willie G, H-D denim, Garage, 1903, WWP, FXRG, Pink label.
I have created many label campaigns for various Branding and sub-branding projects for Motorclothes, Willie G, H-D denim, Garage, 1903, WWP, FXRG, Pink label.
LIFESTYLE BRANDS
GARAGE PROJECT

DIRECTION
CREATIVE

DIRECTION
CREATIVE

DIRECTION
CREATIVE
RESUME
RESUME-PROJECTS

1903 PROJECT
Rich Barnard
Sr. Art director/ Graphic designer

RACE SUIT DESIGN
CREW UNIFORMS
PRESENTATIONS
RACE EVENT MARKETING
GRAPHIC ART
MULTIMEDIA
SENIOR ART DIRECTOR
CURRENT
Besides color blocking, stripes, patching and variations of company colors, the goal was to always work closely with the team members and designers from Bates leathers to create something that is inspiring and that would resonate to the pit crew, riders and the fans above to feel the very best on race day. Using innovative styling cues, color pops with comfort and new innovations that would stand out to the camera and to the race world.

TEAM
FACTORY
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Developed and designed the logo in collaboration with team managers/"VANCE & HEINZ"
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Created/designed illustrations and graphics using Adobe
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Photoshop and Adobe Illustrator CC.
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Collaborated with the race team for suit designs
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FLAT TRACK CREW: Kenny Coolbeth - Jared Mees - Jake Johnson -Brad "The Bullet Baker"
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DRAG RACE CREW: Andrew Heinz - Eddie Krawiek
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Apparel spin-offs
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Hard candy custom
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x-games