Creative direction:
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100+ Creative Directions for GMC, Black Label, Garage, 1903 & HD Moto.
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250+ Collection Guides for Men & Women
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1000+ Graphics, Prints, Patterns & Logos
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Creative direction:
​​
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100+ Creative Directions for GMC, Black Label, Garage, 1903 & HD Moto.
-
250+ Collection Guides for Men & Women
-
1000+ Graphics, Prints, Patterns & Logos
​
I have created many label campaigns for various Branding and sub-branding projects for Motorclothes, Willie G, H-D denim, Garage, 1903, WWP, FXRG, Pink label.
I have created many label campaigns for various Branding and sub-branding projects for Motorclothes, Willie G, H-D denim, Garage, 1903, WWP, FXRG, Pink label.
LIFESTYLE BRANDS
GARAGE PROJECT
DIRECTION
CREATIVE
DIRECTION
CREATIVE
DIRECTION
CREATIVE
RESUME
RESUME-PROJECTS
1903 PROJECT
Rich Barnard
Sr. Art director/ Graphic designer
LEAD DESIGNER
MARKET STUDY
PRESENTATIONS
DEALER CO-OP
ART & DESIGN
MULTIMEDIA
SENIOR ART DIRECTOR
CURRENT
•Harley Davidson-Senior Designer–Head Creative Design
Department (Fashion):
Freelance Subcontractor,
Full-Time Independent Contractor
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Lead Senior designer for EIGHT national and international fashion seasons. Involved in every aspect of the seasons from start to finish.
DIRECTION
CREATIVE
CREATIVE DIRECTION:
trend research, implementation and placement of graphics, apparel design / accessory / soft goods / hard goods design / final multimedia presentations for each season / Movies / licensee style guides / marketing tools. Collaborate with the creative director in all creative structural, and technical aspects of each season.
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SEASONS: Roughly 72 year to date. Spring-Summer-Fall-Winter
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COLLECTIONS: 8, (16 a year) Roughly 288 men's & women's collections year to date
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GRAPHIC DESIGN: Roughly over 7,000 designs year to date: Prints, logos, patterns, accessories, marketing, packaging.
creative direction
Created seasonal direction style guides for corporate that would create a theme, look and feel for a diverse array of customers both nationally and internationally.